Limited Edition NEON Pink Block Party Lemonade Pop-Tarts®
- Online EXCLUSIVE. Not available in Stores. Limit ONE.
- Frosting features Printed Fun designs with 8 different illustrations from artist Thaddeus Coates
- 8 Pink Lemonade Flavored toaster pastries included in each box
- In connection with this week’s boxes, Pop-Tarts will make a donation to support The Salt Eaters Book Shop.
The limited-edition NEON Pink Block Party Lemonade Pop-Tarts box was created in partnership with NEON powered by GLAAD, a collective of artists and ingenious creators that leverage the power of storytelling to increase the visibility of LGBTQ+ BIPOC people.
Together, we are proud to have worked with artist partner, Thaddeus Coates, who brought to life our shared vision through his ‘Issa Block Party’ art, featured on our NEON Pink Block Party Lemonade Pop-Tarts® box and, for the first time ever, on the frosting of each toaster pastry.
To kick off Pride month Pop-Tarts will drop 450 boxes of NEON Pink Block Party Lemonade Pop-Tarts available for purchase for $5. Each weekend during Pride month, an additional 450 boxes will be released for purchase, and Pop-Tarts will support and highlight four local BIPOC LGBTQ+ groups that embody the theme throughout the year.
The best part -- in connection with these limited-edition boxes, each LGBTQ+ and BIPOC business will receive a $10k grant and $2,250 in connection with this sale. NEONxGLAAD will also receive a $100k grant to continue accelerating acceptance for the LGBTQ+ and BIPOC communities.
This week, we highlight The Salt Eaters Book Shop, an independent bookshop in Inglewood, California that prioritizes stories by and about Black women, femmes, and gender expansive people and aims to create a gathering space for all.